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ICO’s International Strategy

ICO’s International Strategy: Helping protect UK public’s personal information in a global environment   Last month the ICO published an International Strategy, designed to help it meet global data protection challenges. This includes GDPR, Brexit, changing technology, and increased globalism. The chief aim of the strategy is to strengthen privacy and protection for the UK public regardless of where risks are. Four main international concerns are highlighted: While the UK remains a member of the EU, to operate as an influential data protection authority at European level – as well as when the UK leaves, and during any period of transition. In an increasingly globalised world experiencing rapid growth of online technologies, to maximise the ICO’s delivery against its objectives and relevance. To ensure that UK data protection practice and law is used as a benchmark for the highest global standards. To address the uncertainty of legal protections when it

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How To Protect Your Business From Ransomware Attack

As an ISO27001 accredited business, we live, breathe, and sleep global standards when it comes to information security. Part of our commitment to protecting our customers data involves alerting and educating businesses just like yours; we want to help your business avoid financial and reputational damage, by keeping your information secure.   This article focuses on ransomware, which continues to see record growth throughout 2017. In May this year reports broke of the largest outbreak we’ve seen yet. Both the UKs biggest hospital group and and Spain’s largest telecoms companies were victims of an attack which reached 150 countries. Read on for guidance on what to look out for, current state of play, prevention and recovery.   How to spot a ransomware attack   Most commonly, a ransomware attack will enter your company’s network appearing as an email attachment. The content might ask you to “act quickly”, or to make

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GDPR Update – Third Party Data

As of today there is still no movement on the ICO’s guidance, when it comes to naming the company we’re processing data for. Recital 42 states that the recipient “should” know the identity of the data controller (your client). The important word here is “should”, rather than “must”.   We work very closely with the DMA to ensure we’re 100% compliant when it comes to GDPR. During a recent DMA web conference call, their Legal team suggested that the ICO may still loosen further their final version of guidance for GDPR; keeping it closer to the Data Protection Act’s current form. This means that businesses can opt in prospects to a “narrow band” of topics or subjects (such as Internet Security, or Financial Technology). Their details can then be rented out on a subscription basis. If the ICO changes that “should” to a “must”, you’ll be in need of a

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5 Best Practice Tips for eMarketing Lead Generation

Last year B2B email campaigns were reported to receive a 47% higher clickthrough rate than B2C campaigns, bringing in a staggering ROI of 4300%. Despite talk of the death of email due to the rise in other forms of communication (such as IM, social media etc), it would seem there is still good reason for marketers to continue focusing on email campaigns for the foreseeable future.   However, although email may seem like it should form an integral part of your lead generation strategy, there are still a number of key factors to consider before creating your campaign. For example, 78% of consumers have unsubscribed from emails because of being sent too many emails. Frequency of sends is just one part of the equation, here are a few guidelines to help you get the most out of your efforts and create new B2B opportunities.   Make Your Copy Jump Out

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Legitimate Interest vs Consent

By the end of this year, the ICO plans to provide guidance on the “legitimate interest” provisions of the GDPR. By legitimate interest we mean certain cases where organisations rely on claiming they have a legitimate interest in processing the data they collect: eg, when making live telephone calls or sending communications by post.   The ICO says it will publish guidance to explain exactly when legitimate interest can be used to justify contacting someone or processing their data. In the meantime, let’s take a look at the difference between legitimate interest and consent – and how this works with invisible processing.   Legitimate interest As An Option   As a business, legitimate interest may well seem the better option for you, or at least for a good percentage of yoir own data. But there will be tests that you need to be able to fulfil, such as being specific about

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ICO Information Rights Strategic Plan

With GDPR just seven months away, consumers are less concerned about the exact details, or what kind of legislation may follow it. The burning questions seem to be whether their data is properly protected, who will be holding businesses accountable, and what privacy rights they possess. As a regulator of all of this, the ICO needs to be consistent and continuous when it comes to giving relevant information: ie, listening to the concerns of the consumer and being able to provide answers. Seeing the impending changes brought about by GDPR as a powerful opportunity to have a positive and direct impact on public trust, the ICO have issued a new Information Rights Strategic Plan. Rather than being about procedures, policies, or paperwork, it focuses more on how businesses can make a difference to the trust people have in what happens to their personal data.   For anyone engaging in the

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Why Keep Your Data Clean

According to Hubspot, 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier when it comes to lead generation. Meanwhile, ZoomInfo says although 62% of businesses rely on prospect data – 40% of their objectives fail because of their data’s inaccuracy.   It comes as no surprise then, that in order to achieve ROI from your customer and prospect data, keeping it clean is an absolute must. Improving the accuracy of your data enables you to deliver campaigns that are more targeted, and therefore more effective in terms of increasing lead generation. Your reputation is kept safe, since you won’t be contacting prospects who have asked you repeatedly and with increasingly less patience, to remove them from your mailing list.   With GDPR on the horizon, you should also ensure your business practice is compliant when it comes to upholding your data subject’s privacy. For

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Profiling: What the ICO Has To Say

The use of profiling can help businesses understand more about their target audiences, make better informed decisions about who to reach out to, and process data with better intelligence. Such information can give us insights into how a person behaves and what their personality is like, as well as what their interests and habits are – through consumer, social, or user profiling. With the evolution of profiling technology to help us achieve our marketing goals, it’s no wonder more and more businesses are using this technique to help widen their competitive gap.   However, if your profiling activity results in unfair discrimination, you may need to re-think your strategy now in preparation for GDPR. Lets’ take a look at the benefits and risks according to the ICO:   Benefits: More effective market segmentation Enables risk and fraud analysis Aligns offers and prices with individual consumer demand Contributes to improvements in

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How To Target The Right Audience

Getting content that’s relevant and engaging to the right people continues to be a big challenge in the world of B2B marketing. Which is why regular checks to test the quality and accuracy of your persona and contact data is crucial, in order to achieve success across your sales and marketing objectives. Salesforce.com joined forces with LinkedIn and Data.com, to analyse over than 15 million data points over four years starting in autumn 2014. Their goal was to produce detailed audience insights that would help marketers understand how to deliver campaigns and get results with increased accuracy. In an interview Mathew Sweezey, Principal of Marketing Insights at Salesforce.com, Brian Carroll of B2B Lead Blog discovers what he thinks are the key points to learn from.   Gathering information vs email addresses As Sweezey points out, the only thing Salesforce can tell us about a contact is whether their email address bounces. However,

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Customer Experience Magic: Principle 1 – Always Innovating, Always Problem Solving

Whilst you’ve probably heard many companies talk about CXM (Customer Experience Management), at IZEN we believe that no customer wants to be “managed”. Instead, we think it’s all about Customer Experience Magic. This is what CXM means for IZEN; going above and beyond our call of duty to produce results that make our customers feel extra special, and have them quite literally, jumping for joy. When you partner with us, our CXM is underpinned by four fundamental principles to help make your life as a B2B marketer easier and more enjoyable. The first of these principles is what we’ll be focussing on today, our ability to constantly innovate whilst solving your problems.     Our Mission Our aim is to listen to you at all times and offer solutions based on your unique business challenges, goals, and subsequent needs. As an external agency we take an outside-in, objective view of

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