Welcome to the first in a two-part blog series focussed around data management. In this article we’ll be opening up the subject of GDPR, why it’s essential to comply, and how the importance of the human touch When it comes to gaining permission to market, the more opt-ins your database contains, the higher your conversion rate will be. It makes sense therefore that your focus should be on the quality of your data vs quantity. Using GDPR compliant processes means the size of your database might shrink – BUT from less contacts, you get a better return rate. Many of our clients approach us with the problem of having large quantities of badly qualified or unqualified data, which leads to a negative impact on their conversion rate. Complying with GDPR means tightening up on process when cleansing data, helping to maximise the quality of your contact information. The
AI has come a long way since the term was first coined by Stanford professor John McCarthy in 1956. Gartner predicts that by 2020, 85% of customer service interactions will be powered by AI bots. Even sooner than that, Gartner says in less than two years-time digital assistants will be able to mimic human chat. That not only includes listening and speaking, we’re talking conversing with a sense of history, present-moment context, varying tone and an awareness of timing. They’ll “know you” and recognise your face, just as a friend would. Freaking out yet? Rewind back to current day. In today’s world, although chatbots have been around for years and seem to be advancing extremely quickly, the limitations are prevalent. Since Facebook Messenger’s WeChat debuted at its F8 developers conference last April 2016, tests report that the technology “could fulfil only about 30% of requests without human agents.” To add
Getting to know your target audience goes so much further than simply defining their demographic. Digging deep can extend the value chain by uncovering where else the opportunities are, and for existing accounts, what new potential areas there are to sell into. “Businesses in all industries need to take a fresh look at their assets, including customer relationships and market data, and consider whether there are new ways to make money from them” – McKinsey & Company. But with marketing software spending projected to reach $32B+ by 2018, is technology the be-all and end-all when it comes to discovering all you need to know about your audience? The Impact of Account Profiling Deep-dive profiling enables you to connect the dots between areas that you might not have thought about selling into; using insight to leverage open discussion with wider parts of the organisation. More and more businesses are realising the
If you think Brexit means you don’t have to worry about the GDPR, think again. The ICO (Information Commissioner’s Office) states that “The government has confirmed that the UK’s decision to leave the EU will not affect the commencement of the GDPR.” With this in mind, and with less than 13 months to go before the GDPR goes live, what should you be doing to ensure you don’t get penalised for being non-compliant? Regulations are fast changing. According to the DMA, as many as a quarter (26%) of businesses are not on course to meet the fast-approaching GDPR changes, with B2B marketers being the least prepared. Mixed attitudes towards the GDPR signal that some UK businesses are already GDPR compliant; some are halfway – using the new framework as a baseline minimum; whilst others are choosing to keep their heads buried in the sand right up until the last minute.
We’re pleased to announce that we’re now including WhatsApp as another way for you to get in touch with us. If you’d like real-time communication, rapid responses, and 24/7/365 availability, connect with us by sending a message to our new number: 07474 070 585. Please add your name, email address, and company, and we’ll add you to our communications list. Why We’re Using It We recognise that many our customers prefer to, and already use WhatsApp, as a communication platform across Europe and the USA. As one of the most popular mobile apps worldwide, WhatsApp today has more than 1.2 billion monthly active users. In 2018, instant messaging apps like WhatsApp are forecasted to make up 75% of all mobile messaging traffic – ahead of SMS, email and other mobile messaging options. We’re hugely excited to be able to offer this as a communication platform to our customers. The Benefits