Author: Deborah Ferguson
AI robot lady

Artificial Intelligence vs The Human Touch

AI has come a long way since the term was first coined by Stanford professor John McCarthy in 1956. Gartner predicts that by 2020, 85% of customer service interactions will be powered by AI bots. Even sooner than that, Gartner says in less than two years-time digital assistants will be able to mimic human chat. That not only includes listening and speaking, we’re talking conversing with a sense of history, present-moment context, varying tone and an awareness of timing. They’ll “know you” and recognise your face, just as a friend would. Freaking out yet? Rewind back to current day. In today’s world, although chatbots have been around for years and seem to be advancing extremely quickly, the limitations are prevalent. Since Facebook Messenger’s WeChat debuted at its F8 developers conference last April 2016, tests report that the technology “could fulfil only about 30% of requests without human agents.” To add

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GDPR: How to Avoid Becoming a Moving Target

If you think Brexit means you don’t have to worry about the GDPR, think again. The ICO (Information Commissioner’s Office) states that “The government has confirmed that the UK’s decision to leave the EU will not affect the commencement of the GDPR.” With this in mind, and with less than 13 months to go before the GDPR goes live, what should you be doing to ensure you don’t get penalised for being non-compliant? Regulations are fast changing. According to the DMA, as many as a quarter (26%) of businesses are not on course to meet the fast-approaching GDPR changes, with B2B marketers being the least prepared.  Mixed attitudes towards the GDPR signal that some UK businesses are already GDPR compliant; some are halfway – using the new framework as a baseline minimum; whilst others are choosing to keep their heads buried in the sand right up until the last minute.

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