Your Target Audience – Learn What You Don’t Already Know

Getting to know your target audience goes so much further than simply defining their demographic. Digging deep can extend the value chain by uncovering where else the opportunities are, and for existing accounts, what new potential areas there are to sell into. “Businesses in all industries need to take a fresh look at their assets, including customer relationships and market data, and consider whether there are new ways to make money from them” –  McKinsey & Company. But with marketing software spending projected to reach $32B+ by 2018, is technology the be-all and end-all when it comes to discovering all you need to know about your audience? The Impact of Account Profiling Deep-dive profiling enables you to connect the dots between areas that you might not have thought about selling into; using insight to leverage open discussion with wider parts of the organisation. More and more businesses are realising the

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GDPR: How to Avoid Becoming a Moving Target

If you think Brexit means you don’t have to worry about the GDPR, think again. The ICO (Information Commissioner’s Office) states that “The government has confirmed that the UK’s decision to leave the EU will not affect the commencement of the GDPR.” With this in mind, and with less than 13 months to go before the GDPR goes live, what should you be doing to ensure you don’t get penalised for being non-compliant? Regulations are fast changing. According to the DMA, as many as a quarter (26%) of businesses are not on course to meet the fast-approaching GDPR changes, with B2B marketers being the least prepared.  Mixed attitudes towards the GDPR signal that some UK businesses are already GDPR compliant; some are halfway – using the new framework as a baseline minimum; whilst others are choosing to keep their heads buried in the sand right up until the last minute.

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IZEN Launches WhatsApp For Customer Comms

We’re pleased to announce that we’re now including WhatsApp as another way for you to get in touch with us. If you’d like real-time communication, rapid responses, and 24/7/365 availability, connect with us by sending a message to our new number: 07474 070 585. Please add your name, email address, and company, and we’ll add you to our communications list. Why We’re Using It We recognise that many our customers prefer to, and already use WhatsApp, as a communication platform across Europe and the USA. As one of the most popular mobile apps worldwide, WhatsApp today has more than 1.2 billion monthly active users. In 2018, instant messaging apps like WhatsApp are forecasted to make up 75% of all mobile messaging traffic – ahead of SMS, email and other mobile messaging options. We’re hugely excited to be able to offer this as a communication platform to our customers. The Benefits

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